Facts About Your Phone

In some ways, it is sad we are so attached to our phones that we cause ourselves undue risks (walking into static objects, not responding to our significant other in a timely manner with a comprehensive response, or just plain missing out on the sights around us). However, on the other hand, our mobile devices are super-machines leveraging aspects of our daily lives, making things easier at work, at home, and everything in between. But what do you really know about this device that has become equivalent in importance as the keys to our homes?

Here's some interesting things that you may or way not want to know...

  • There are over 2.6 billion smartphone users.

  • 68% of users say they check their phone within 15 minutes of waking up (I fall into this category if that counts for smashing my phone for an extra snooze),

  • 70% of mobile phones are manufactured in China.

  • Within 3 minutes of delivery, 90% of text messages are read.

  • On average, people check their phones 150 times per day and 177 minutes using them.

  • Mobile phone users mostly spend theirtime on games (49%) and social networking (30%). 

  • And the stats go on and on...

Some of these are interesting, some are plain scary, and others are quite interesting as they present exciting business opportunities. Take for example, the fact that in 2016, the collective "We" broke a record for Black Friday sales numbers with over $3 billion. That is insane, especially considering the generally sluggishness of the economy. Yet, what is most intriguing, is that over 1/3 or $1 billion was spent through our mobile devices. That is astounding. What once was seen as untrustworthy or risky due to credit card fraud exposure, has now turned into a key device for consumer spending.

Bootmark sees this phenomenon of global appreciation and increase of mobile device use as a positive opportunity for people to interact with their surroundings in a new way. Ultimately, mobile phone use for everyday activities is becoming normalized throughout our culture providing new ideas or ways to connect with people and services to make our daily experiences better. The challenge that lays ahead is how do we get there in a simple, effective and productive manner that sparks the imagination of millions of people? We have some ideas but we don't claim to know it all. We would love to hear from you on how you think location based apps can become the new tool for everyday social interactions. So send us an email (info@bootmark.ca) or download the app and show us!

Scott Varga